Accelerating Success for California Manufacturers
We've partnered with Roadmap 4 Innovation to work with California manufacturers. Our seasoned advisors bring deep industry networks and build strategies around your goals, then deliver measurable ROI from the shop floor to the C-suite.
Through a statewide partnership with the California SBDC, qualifying small manufacturers get no-fee, one-on-one expert advising and cohort-based group training in all that you need to grow.
We don’t just plan. We deliver results.
C-Suite Goals Clients
Who is Wendy?
Strategic Advisor • Growth Architect
Founder of C-Suite Goals
Wendy Luttrell is a seasoned business strategist, growth architect, and founder of C-Suite Goals — a company dedicated to helping business leaders align their vision with strategy to scale with clarity and purpose. With over 8 years of experience as a CEO and COO, Wendy brings real-world leadership, operational discipline, and creative insight to every company she works with.
Wendy’s executive career includes serving as CEO of BedHead Pajamas, where she led the beloved sleepwear brand through transformative growth, and as COO of Grace in LA, a denim company known for its bold aesthetic and national retail reach. Her work has also touched iconic names like Nordstrom, Disney, Eileen Fisher, and Linea Pelle, giving her a unique ability to bridge high-level strategy with hands-on execution across industries.
Her approach to goal-making is rooted in the belief that strategy should energize — not overwhelm. Wendy teaches that the right goals create focus, unlock momentum, and become the cornerstone of sustainable growth. She helps founders and leadership teams build strategy frameworks that are both actionable and flexible — grounded in the realities of daily operations, but always aiming toward long-term vision.
Wendy works with a diverse range of businesses, from fashion and beauty to skincare, CPG, food, and liquor. What unites them all is the drive to grow with intention — and the need for a trusted guide to help them get there.
At the heart of Wendy’s work is a deep understanding of the emotional journey of leadership. She believes that behind every successful business is a leader who feels seen, supported, and connected. Through her workshops, peer groups, and one-on-one strategy sessions, she builds the kind of community that transforms isolation into insight — and pressure into progress.
Whether you're scaling a category-defining brand or navigating a pivotal shift, Wendy Luttrell is the partner who brings vision, structure, and heart to the table.
Who is Rena?
Strategic Advisor • Brand Strategist
Rena Andrews is a creative director and brand architect with more than a decade of experience producing physical products and events. Since receiving her BA from Brown University, she has been a lifetime entrepreneur who has built up an extensive toolkit to take brands from concepting to tangible results.
She is the founder and designer of Lalita, a luxury women's lifestyle brand. Beginning with only a desire to make an exquisite box with a garter clip closure, Lalita evolved into a brand that presented clothing, handbags, and accessories at New York Fashion Week in 2020, was named one of ten brands to watch by Curve, North America's largest lingerie trade show, and earned a design patent in packaging. Her garter tank top worn by Janet Jackson on the cover of Billboard, strappy bralette on Sharon Stone for the cover of La Septième Obsession, and leather belt on Demi Lovato further showcase her range: one brand identity clear enough to extend from jewelry to leather accessories, apparel, and body oils without losing its through-line.
As a senior experiential producer she has run large-scale activations and tours for clients including SHEIN, poppi, Spanx, FOX, Lamborghini, and Parlux. As a working photographer, she knows what a brand needs captured before she picks up the camera. And as a graphic artist and visual merchandiser working in the Adobe Suite, she is able to build and edit the assets herself.
Her particular strength is brand DNA and visual identity — the thinking that informs color, font, and logo, and the craft to execute them. She helps founders develop their brand's ethos to give them a clear point of view — every product, campaign, and decision comes from a distinct brand personality and taste.
Rena works with Brown's Nelson Center for Entrepreneurship, where she mentors students, and previously served as board member and marketing director of the Brown Alumni Entrepreneurship Group. She has facilitated and spoken on founder and fashion panels for both, and was interviewed on Business Rockstars about building an authentic brand.
Whether launching a new brand or repositioning an established one, Rena Andrews brings vision, craft, and execution to the table — helping founders bring their brand to life with a distinct personality and point of view their customers connect with.
Who is Rachel?
Strategic Advisor • Marketing
& Shopify Sites
Hi, I’m Rachel Drolet! I started a swimwear brand when I was 18 and grew it into a community of more than 300,000. Over the next 15 years, I learned just about every side of running a business, from building a brand and connecting with customers to figuring things out as I went.
These days, I work full time in web design and marketing from my sleepy coastal home town in Carlsbad. I especially love email marketing, thoughtful design, and helping small brands find a voice that feels like their own. I’ve worked with businesses ranging from boutique hotels and caravan parks to fishing charters, apparel brands, pet distributors, and kombucha companies. No two projects are alike, and it keeps my slightly ADHD brain quite content.
I’m a momma, a lifelong horse girl, and very much so the typical Southern California gal who can't get enough of the beach. I love starting the day with a walk near the ocean before settling in at a favorite local coffee shop with a chai latte, a warm breakfast bowl, and my computer. I typically overstay my welcome by a few hours but get to enjoy the company of other locals while we network and exchange ideas. On days off, you’ll find me riding my horse, soaking up the sun, or enjoying a good book or podcast. I’m detail-oriented, work quickly, and genuinely love a good deadline. The little details matter to me, and I’ll happily keep refining something until it feels just right.
Who is Catie?
Strategic Advisor • Financial Sustainability Architect
Executive Partner, C-Suite Goals
Catie Saralegui, MBA, is a global finance and marketing leader, strategist, and entrepreneur with more than 30 years of experience helping organizations grow with clarity, credibility, and financial discipline. With over half of her career spent in executive leadership roles, Catie brings a rare combination of institutional rigor, creative strategy, and mentorship-driven leadership to the organizations she serves.
Catie’s executive career includes nearly a decade at Citigroup, where she held senior roles in Global Marketing and Relationship Strategy within the Institutional Investor and Foreign Exchange groups. Working with multinational corporations, central banks, and global treasury teams, she translated complex financial products, risk frameworks, and market dynamics into trusted communications that supported long-term relationships and sustainable growth. This experience grounded her expertise in global finance, governance, compliance, and organizational resilience.
Beyond Citi, Catie has led marketing, communications, and strategy at the executive level across global consultancies, insurance services, healthcare, and consumer businesses, including Tata Consultancy Services, Publicis Groupe, and Alliant Insurance Services. Across these roles, she has built financially sustainable organizations, aligned cross-functional teams, guided exit strategy, and mentored leaders through growth and transformation.
Catie’s approach is rooted in the belief that financial strength and human-centered leadership are inseparable. She helps leaders build structures that support ethical growth, accountability, and long-term value—balancing disciplined decision-making with an understanding of the people behind the numbers.
At the heart of Catie’s work is mentorship. Through executive advising, graduate-level teaching, and board service, she supports leaders navigating complexity, pressure, and change—helping transform challenge into confidence and strategy into impact.
Whether navigating global markets or leading organizational change, Catie Saralegui brings experience, structure, and humanity to the table—helping organizations grow in ways that last.
What Clients Are Saying...
Carrie Owens
Editor
"Wendy is a goal setting expert and has the creative problem solving skills to get you through any bumps or detours. Within one session, I had solid goals mapped out as well as a plan for achieving them."
Renee Bertand
Owner, BedHead Pajamas
"One of Wendy's greatest assets is her "can do" attitude, and her ability to plan and build towards a goal, with grace and ease. I wish I had "discovered" her much earlier in the game."
Tobey Dodge
CEO, Prepaired
"I left our meeting really pumped that I have an avenue to grow in a positive and supportive way. I'm glad there is a method and safe space for me to do the work I need on myself.
Christina Bartolucci
Founder, Peek Beauty
"I don't know how to express how much Wendy helped me with my business. Her coaching empowered me to take charge. I cannot believe how far I've come in such a short time."